MarketLink Services Focuses in on Hot Market - Health Care Technology Solutions
Funding and opportunities are plentiful in key markets for high-tech providers, and the health care vertical provides tremendous growth and expansion
Novi, MI -- February 1, 2010 – MarketLink Services Inc. announces the launch of a health care market development service. This specialized practice is focused on driving demand and revenue for technology providers in the health care vertical.
Health care institutions offer tremendous business opportunities for technology providers and with the government commitment to improving health care through expanded use of technology, the health care vertical offers tremendous opportunity for solutions providers.
The health care market is a large community of hospitals, health care facilities, senior facilities, doctors offices and many other supporting organizations that amass a technology opportunity of over $50 billion per year. The market is experiencing double digit growth and is an ideal vertical for solutions providers aspiring to focus on users who have near-term budgets.
"MarketLink recognizes the opportunity and the complexities associated with penetrating the health care market. We have established a team of talented personnel to oversee and drive the activities within this space, utilizing our existing sales, marketing and support teams to provide the pursuit, management and support of the opportunities," said Dan Dempsey, CEO of Marketlink. "The health care vertical is massive and in some respects relatively untapped based on new and improving technologies for many segments. We will focus on opportunities that capitalize on the highest growth markets including electronic records, imaging archival and the aging baby boomer population."
Marketlink is launching into the health vertical with two very exciting solutions…a next-generation PERS technology from Halo Monitoring (www.halomonitoring.com) and a robust backup and archival solution from Marketlink's sister company, MarketStor (www.marketstor.com).
About MarketLink Services Inc.
MarketLink Services provides national sales and marketing launch solutions focused on channel development for small- and medium-sized businesses. Primarily benefitting high-tech companies since starting in 1997, MarketLink draws on a vast experience and key relationships throughout the industry. MarketLink customizes sales, marketing and distribution plans for effective penetration into desired markets. The depth of experience enables the MarketLink team to bridge the gap between manufacturer, reseller and consumer. MarketLink Services is based in the Detroit-suburb of Novi, Michigan. For more information, visit www.marketlinkservices.com.
Contact Information:
Joe Pelegrino
Director of Marketing
MarketLink Services
42400 Nine Mile Road
Novi, Michigan 48375
(248) 912-0315 Direct
(248) 347-8894 Fax
joep@marketlinkservices.com
www.marketlinkservices.com
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