Robocallers Getting the Spammer Treatment
August 28, 2009 -- Have you ever been on the receiving end of a recorded call that starts off “Your car’s warranty is about to expire….” The first time I got one of those calls it scared the daylights out of me. I had thoughts of my transmission dropping out while driving my kids around. My kids aren’t mechanics and neither am I so we’d be in quite the pickle. The calls keep coming to your phones, home and mobile. How annoying is that? All I could think was that these guys are spamming me through my phone.
Well, there’s good news. Next Tuesday the feds will make it illegal for telemarketers to use robocalls. “American consumers have made it crystal clear that few things annoy them more than the billions of commercial telemarketing robocalls they receive every year,” FTC Chairman Jon Leibowitz said in a news release. You got that right! Just like spam we don’t have the time or patience to deal with this junk. The feds also enacted CAN-SPAM a few years back to deal with spam messages. It’s estimated that close to 90% of all email traffic is junk mail. Hopefully, the robocalls perpetrators won’t decide to move their operations offshore and use crazy call-routing schemes to keep the pressure up to persuade consumers they need new car warranties.
After next Tuesday I can rest a little easier. I won’t have to screen my calls as diligently as before. I only wish this law had included the annoying political phone calls that come around each election cycle. Oh well, no law is perfect but it’s a start.
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MarketLink Services has provided channel development, sales and marketing solutions for many start-ups, SME's and leading high-tech companies since 1997. Drawing on our vast experience and key relationships in the industry, MarketLink customizes sales, marketing and distribution plans for effective penetration into desired markets. We have built our success upon delivering measurable results for clients through targeted, strategic campaigns to achieve market dominance. The depth and breadth of experience in the MarketLink team enables us to deliver services that bridge the gap between manufacturer, reseller and consumer. For more information visit www.marketlinkservices.com
About Mailprotector
Mailprotector, a division of VirtualConnect Technologies, Inc., is a leader in email security. Founded in 1999, the company is a pioneer in the managed email security industry with its Exchange Spam Filter and has since grown into a complete managed security suite protecting all email hardware and software platforms (Exchange, Groupwise, IMail, SmarterMail, Sendmail, qMail, Merak and all others) from outside the network perimeter. Today, Mailprotector provides uninterrupted virus and vulnerability scanning, spam and phishing filtration, attack and email backup protection as well as data loss prevention (DLP) to more than 3,000 organizations on six continents.
