Channel Development
We identify and recruit the ideal channel partners for your product line based on the long-term relationships and expertise we’ve formed over the years. MarketLink offers several services to aid in developing a business.

VAR Identification and Assessment
We assess your target audience and identify the ideal channel partners from our database of more than 30,000 resellers. We understand who the most successful resellers are in every category, so we can identify the best prospects for targeting with sales and marketing campaigns.

Inside Recruitment
Our inside sales and marketing teams call and e-mail your prospects for participation in your VAR program. We recruit, sign and train your resellers, and manage their activity throughout the process.

Field Recruitment
Our field teams call on the best resellers in every region to recruit, authorize, train and support the ideal channel partners. We have long-term relationships with the best partners and our activities drive their engagement.

Inside and Field Training
The first step to “converting an authorized VAR to an engaged VAR” is training. We introduce your solution and the product category to the reseller sales teams initially and ongoing.

Jumpstart Program
Our sophisticated launch program includes our Jumpstart program that we provide to accelerate the channel engagement. We acquire the top 25 end-user accounts of the reseller, per their agreement, and call and e-mail on their behalf, providing a report to the reseller at the conclusion of the campaign.

Lead Registration Partner Portal
MarketLink’s software development group builds and hosts Web sites and partner portals for clients. Our lead registration engine is integrated into your Web site and our reseller partners can load their prospects for protection and additional discounts as part of the “engaged channel” program.

Trade Show Hosting and Support
We are your local contact and show “employee” for technical trade show and seminar events. Our regional teams provide pre-show marketing, show-day booth duty, group presentations and post-show follow up. We make trade show participation very cost-effective while easing the tension of planning for such a large marketing event.

Technical Training
Once the VARs are engaged by actively selling your product, we train their technical resources to install and support the product line. Some resellers do not have technical resources, so we offer this as a service. For the resellers who have their own technical resources, we train and support their group as needed.